HotelTime integrates with Atomize

(Gothenburg, August 22, 2019)

Recently Atomize opened up the door for a faster expansion by making their own world-class open two-way API accessible on the market. Today Atomize announce that the Property Management System (PMS) HotelTime have chosen to integrate with Atomize open two-way API. This is well-aligned with the objective of making Atomize more accessible to a broader market.

The hotel industry is going through a transformation where intelligent data-driven, cloud-based solutions emerge and become easily accessible. Atomize is part of driving that development and today Atomize announce that the well-established cloud-based PMS provider HotelTime have decided to integrate with Atomize open two-way API. This integration will open up the possibility for more hotels to get access to Atomize Top Rated Revenue Management System.

“Atomize has gained a lot of traction in the market lately and we are experiencing an increasing demand to get access to Atomize. HotelTime is a very suitable partner for us, a well-established PMS that has a very similar philosophy both from a customer and a technology perspective.” says Alexander Edström, the CEO of Atomize.
“Generally, we want to bring proven RMS solutions with seamless and quality two-way integration to our customers and believe Atomize is the best solution and partner to work with us to help hoteliers increase their revenue and RevPar. We like Atomize’s team and focus on delivering results as well as the aim of making automated price decisions feeding new rates back to the PMS”, says Jan Hejny, the founder and CEO of HotelTime Solutions.

The integration is planned to be officially launched at the Independent Hotel Show in London on the 15th-16th of October were Atomize and HotelTime will be exhibiting together.

Atomize API is accessible through Swaggerhub.com, a platform for Open API design and implementation. Atomize now opens up for all PMS’s that do not already have a connection to Atomize to apply for an integration.

About HotelTime

HotelTime is a well-established cloud PMS provider that’s been on the market for over 15 years. HotelTime have offices in Prague, London and Bangkok and provide their systems to over 500 customers primarily in Europe and the UK. They are also growing in East Africa, Thailand, Sri Lanka and the UAE. HotelTime is operated as an open platform, offering their customers the best partners available to help them automate and streamline their operations. https://www.hoteltime.com/

About Atomize

Atomize is the new rising star within the field of Revenue Management. Headquartered in Sweden, Atomize help hotels around the globe to maximize their revenue, by automatically set the optimal price, down to per room type. Atomize is used in more than 40 countries, across five continents, by hotel properties in the wide range from 20 to 1250 rooms. Atomize is set to be the world leader in Automatic Revenue Management.

https://www.atomize.com/

Contact details

Alexander Edström, CEO Atomize

alexander@atomize.com

+46 705 337 100

Jan Hejny, Founder and CEO HotelTime

jan.hejny@hoteltime.com

PMS IN TODAY’S INDUSTRY

WHAT IS A PMS?
We all know that PMS stands for Property Management System, but what do PMS mean in our industry today? Property Management Systems are often referred to as the „heart“ of any hotel, a system to which all the other ones are connected to. In today’s oversaturated travel tech landscape, in fact, PMS started focusing on what they do best (being at the center of the hotel tech ecosystem) rather than developing new technologies from scratch. There are countless intelligent software out there, and they are superior to PMS in their specific domains but, still, they need to be connected to a PMS in order to give their 100%. With more and more features outsourced to third-party systems, integrating information from and to the PMS is getting crucial. Hoteliers should be able to operate on a unique, centralized system, without the need to log in each extranet. But is it always the case?

THE API PROBLEM
Because of the need for external connections, PMS strength is proportional to the number of tools it can integrate to. In a perfect world, in fact, PMS should be able to communicate with every single software/hardware in the hotel, but connections between PMS and third-party systems can be (and often are) challenging. Some companies are trying to fill the gap by creating „connectors“ between PMS and other software, but direct 2-way real-time integrations will always be needed. So, what’s the answer?

OPEN PLATFORMS
At HotelTime, we opted for a completely open approach: our customers can choose third-party systems based on their liking, so they are not limited to modules developed and/or sold by a specific vendor. These systems include a whole range of different tools such as channel managers, revenue management systems, reputations management systems, rate shoppers, accounting systems, etc.

BE OPEN, STAY OPEN
We understand that the right choice of tech stack is different for each hotel, based on their size, location, management, personal taste, previous positive experiences with different systems etc. So, being an open platform is not only about connecting as many third-party software as possible, but it is also a commitment to stay open and integrate more systems as they come. We know that PMS choice is a long-term decision, but the hotel tech space is changing rapidly, PMS need to keep up.

CONCLUSIONS
Historically, PMS had the bad tendency of being inflexible, closed eco-systems. And, even though some limits are required to guarantee high-quality standards integrations, the travel tech space moves too fast to keep this rigidity. If you want to know more about our open systems, get in touch here.

HOW TO CHOOSE YOUR NEXT PMS

Of all the choices hoteliers have to make, choosing the right Property Management System is one of the most stressful, yet crucial, one. If you already replaced your PMS at least once, you know the amount of strain the process brings. Hotels regretting their PMS decision is a cliché in our industry, but the truth is that, with all the companies out there claiming to be the best solution, it’s easy to get confused, so what should you look for in a PMS? Here are five essential features:

1. THIRD-PARTY INTEGRATIONS
That’s the number one variable when choosing a PMS. Write down a list of all the third-party software you work with and check how many of them can and cannot be integrated into the system chosen. Having this information in advance will save you a lot of headaches later on.

2. CLOUD TECHNOLOGY
Back in the 90’s, PMS were physically installed on computers, with their central data stored on a server in the hotel’s basement. The costs of buying the hardware, plus the maintenance charges, and the lack of easy integrations put to rest this technology almost entirely, yet some PMS still offer on-premise solutions. Always choose a cloud-based software, deployed over the Internet and accessible from any computer without the need of installations nor hardware backups.

3. EASE OF USE
Even to advanced users, it can take some time to get accustomed to new technologies, especially if your hotel offers multiple services such as meeting rooms, restaurants, SPA, etc. Ease of use should always be a priority when picking up a PMS. Make sure the system chosen offers a lean, clean and concise user interface.

4. PRICE TRANSPARENCY
With several modules and integrations available it is easy to take the bumpy road of hidden costs. Make sure you understand all the included and not-included PMS features before signing the contract.

5. REPORTING
PMS process large amounts of data, but you may need to extract just some information without getting lost in the background data-noise. Take a look at the PMS‘ reports before choosing your next system.

CONCLUSIONS
Getting the right PMS from day one is the best investment you can make in the long term. Take your time and compare all the features, so you will have no surprises. Here at HotelTime Solutions, we are happy to answer all your questions, get in touch with a specialist here.